“After a year of collaborative effort on this initiative, I am delighted to begin our fifteenth year of business by presenting our new brand,” chief executive officer David Spector said in a prepared statement. “It showcases our deep commitment as a lifetime homeownership partner that our broker, correspondent and consumer customers can count on.”
Spector added: “These updates are rooted in our strategic objectives and represent the PennyMac strength and synergy while underscoring our continued mission to be the most trusted and respected partners in the mortgage industry.”
PennyMac officials said the company was poised to launch the updated brand identity across the breadth of social media platforms – a spruced-up website, social media channels, ad campaigns and other forms of communications to its consumer base.
In a prepared statement, president and chief mortgage banking officer Doug Jones called the moves “…the beginning of our next chapter.” He pointed to the importance of marketing under the rebranded image: “Our marketing initiatives are critical to our scale and evolution as we continue to provide operational excellence and industry-leading technology in all facets of mortgage lending, improving the mortgage experience for our customers.”
Formerly known as PennyMac Financial Services Inc., the company made its entry into the broker/wholesale channel with its founding in 2008 initiated by members of its executive team and strategic partners BlackRock Mortgage Ventures LLC and HC Partners LLC (formerly known as Highfields Capital Investments LLC), according to information found on its website.